 |
| 1948 |
The present chairperson, Masao Yamada, began beekeeping with a local species of honeybees that he had purchased.
The name Yamada Bee Farm is established. |
| 1951 |
European bee species were introduced to the farm, and bee farming became a major business.
Domestic natural species from Shikoku, Kojima, and Kagamino-cho are gathered. |
| 1956 |
Beekeeping facilities in Kagmino were constructed. |
| 1958 |
The Yamada Bee Farm succeeded in the trial production of a "Yamada-style" honey tube filler, and became the first company in Japan that produced honey in tubes. |
| 1960 |
The chairman researches royal jelly and independently succeeds in developing a method to mass produce it.
Mail-order sales of honey begins. |
| 1963 |
The company succeeded in making Japan's first "Fruits Preserved in Honey." |
| 1967 |
Applied for and acquired a patent for "Feeder System for Honeybee Clusters" to feed honeybees based on the siphon principle. |
| 1968 |
The company was renamed Mico Honey. |
| 1970 |
Produced the "Yamada-style Wasp Catch & Kill" device through intensive research efforts. |
| 1972 |
Went to Okinawa Prefecture on a government-sponsored project to teach about the mass production of royal jelly.
Established a bee farm the following year. |
| 1982 |
Established Mico Limited.
Expanded product varieties of pure Japanese honey, and started production of honey drinks, jams, etc.
|
| 1983 |
The current president, Hideo Yamada, son of the present chairman Masao Yamada, entered the farm as his father's successor. |
| 1989 |
Increased the company's capital worth to 10 million yen. |
| 1990 |
Changed the company name to Mico Incorporated. Set up a Direct Mail Division with a membership system.
Developed and marketed a sugar-coated capsule containing 510 mg of royal jelly, called the "King."
|
| 1993 |
Established a Telemarketing Center utilizing the unique DTM (direct telemarketing) system. |
| 1994 |
Hideo Yamada succeeded his father, Masao Yamada, as president of the company.
Established Sante corporation (now Mico) with the aim of developing the low-cost health food sector. |
| 1995 |
Yamada Bee Farm Incorporated is established.
Took over the mail order system from Mico, Inc., and expanded telemarketing business nationwide.
Sante Corporation begins expansion to use TV shopping networks to sell its health foods. |
| 1996 |
Achieved a 20% market share of royal jelly sales in Japan.
Monthly value of chlolera shipments sets Japanese record. |
| 1997 |
Completed construction of new offices and factories in Kagamino-cho, Okayama Prefecture. Design for shipment to be coupled with production, resulting in faster product arrival to customers. |
| 1998 |
Released "RJ skin care series" of cosmetic products containing royal jelly extract. |
| 2000 |
Establishment of Yamada Bee Cosmetic as a cosmetics manufacturing company.
Yamada Bee Farm Inc. reaches a 30 million yen capital value plateau. |
| 2001 |
Yamada Bee Farm Inc. achieves a capital value of 100 million yen.
Along with expanding operations, office and factory buildings are expanded and renovated. The company creates the "Little Bee House" shop for direct sales of products.
Obtained a patent(*) for development of a royal jelly that contains increased amounts of protein.
*(Patent #2000-303562)
|
| 2002 |
Sales begin of a royal jelly produced by oxygen decomposition of existing royal jelly. |
| 2003 |
Sante Corporation changes its name to Mico Corporation. |
| 2004 |
Started a nectar plant forest called "Bee's Forest (Life Forest)" by planting trees.
The "Honey Labo Skin Care" series, a cosmetic made from flowers and honey, begins nationwide sales. |
| 2005 |
Establishment of Yamada Bee Communications Corporation to exclusively handle telemarketing operations. |
| 2006 |
Plans completed for the Yamada Bee Farm Health Science Research Center. |
